Cost and Upkeep

Cost and Upkeep Regular Maintenance to Cut Costs on Automobile Upkeep  When it comes to car maintenance, many of us follow a “sight-unseen” rule, where we don’t actually get the work done until an indicator light pops up-or worse, when a serious problem arises. That’s...

Musings of a Shop Owner’s Wife

Musings of a Shop Owner’s Wife My name is Claudia and I am married to Jason. Together we own Mickey’s Auto Repair. My background has nothing to do with cars whatsoever since I worked in the world of designer fashion, both in Germany and in California. What I do...

The Two Approaches of Auto Repair

One way and a better way to keep your car running. When it comes to car repair I have observed two very different approaches. The first one seems to be the more obvious. Unfortunately it is the more common way. A car breaks and now the car needs to be repaired. At...

Equal Opportunity Customer Concerns

Recently there has been a lot of news coverage about marketing towards specific demographic groups, mainly women, millennials, etc. From a marketing point of view it seems to make a lot of sense to focus on a group of customers that seems to have been neglected in the...

Today is Earth Day

So, this just calls for a post about recycling. And I would assume that when people think about recycling that an Auto Repair Shop is probably not the first place that comes to mind. Yet is there any better? Growing up in Germany, recycling has always been a way of...

To Trust Or Not To Trust

Working in an auto repair shop, we fight the stigma that we live to “rip off” customers daily. As the owner especially, I value our good word and name and believe in integrity. So what is this perception based on? To find the answer I did some research and found a few...