Category: Auto Repair

To Trust or Not to Trust

May 30th, 2018 by

  Working in an auto repair shop, we fight the stigma that we live to “rip off” customers daily. As the owner especially, I value our good word and name and believe in integrity. So what is this perception based on? To find the answer I did some research and found a few reasons to

Today is Earth Day

April 30th, 2018 by

So, this just calls for a post about recycling. And I would assume that when people think about recycling that an Auto Repair Shop is probably not the first place that comes to mind. Yet is there any better? Growing up in Germany, recycling has always been a way of life. My country is relatively

Equal opportunity customer concerns

August 1st, 2017 by

Recently there has been a lot of news coverage about marketing towards specific demographic groups, mainly women, millennials, etc. From a marketing point of view it seems to make a lot of sense to focus on a group of customers that seems to have been neglected in the past. After reading numerous articles and editorials

The Two Approaches of Auto Repair

July 17th, 2017 by

One way and a better way to keep your car running. When it comes to car repair I have observed two very different approaches. The first one seems to be the more obvious. Unfortunately it is the more common way. A car breaks and now the car needs to be repaired. At this point there

About Us

July 13th, 2017 by

Musings of a Shop Owner’s Wife My name is Claudia and I am married to Jason. Together we own Mickey’s Auto Repair. My background has nothing to do with cars whatsoever since I worked in the world of designer fashion, both in Germany and in California. What I do know about cars is probably very