Category: Auto Repair

Equal opportunity customer concerns

August 1st, 2017 by

Recently there has been a lot of news coverage about marketing towards specific demographic groups, mainly women, millennials, etc. From a marketing point of view it seems to make a lot of sense to focus on a group of customers that seems to have been neglected in the past. After reading numerous articles and editorials

The Two Approaches of Auto Repair

July 17th, 2017 by

One way and a better way to keep your car running. When it comes to car repair I have observed two very different approaches. The first one seems to be the more obvious. Unfortunately it is the more common way. A car breaks and now the car needs to be repaired. At this point there

About Us

July 13th, 2017 by

Musings of a Shop Owner’s Wife My name is Claudia and I am married to Jason. Together we own Mickey’s Auto Repair. My background has nothing to do with cars whatsoever since I worked in the world of designer fashion, both in Germany and in California. What I do know about cars is probably very